Black Gold Golf Club
Yorba Linda, California
At the outset of the COVID-19 pandemic in March 2020, Black Gold Golf Club was forced to shut its doors. However, the facility quickly pivoted and turned its attention to serving the community, which in turn helped both its food and beverage and sales and merchandise departments.
With food and beverage, Black Gold developed its own programs and participated in multiple community programs to assist feeding families and seniors in the community. Its “home essential boxes” contained pre-packaged groceries and scarce toiletries. In addition, Black Gold offered and sold take-out meals for holidays throughout the year while taking part in a state-sponsored program that provided meals for seniors.
Meanwhile, its sales and merchandise department kept busy working with key vendors to set up online storefronts that sold closeout shop merchandise, some of which could be personalized for those in its member program.
Read: PGA Magazine (June 2020 Issue):Food & Beverage Initiatives, Online Sales Strong in Shutdown
- Provided and sold thousands of meals over the course of several months
- Retained food and beverage staff, which set them up for unprecedented success when allowed to reopen fully
- Reopening has generated record-breaking revenues
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