KemperSports Introduces KemperSports LIVE
KemperSports LIVE to deliver value to clients through sports events and activations, event experiences and sponsorship strategy
CHICAGO – KemperSports, a leading sports, entertainment and hospitality company, announced today the launch of KemperSports LIVE – a rebranded business that will focus on growing its portfolio of owned and managed sports events and activations as well as event experiences, and expanding its sponsorship consultancy. KemperSports LIVE was formerly part of KemperLesnik, the sports and event marketing and public relations division of KemperSports.
KemperSports LIVE operates and manages major national sporting events, including the production and execution of fan activations and programming for event sponsors. KemperSports LIVE’s owned properties and clients include the Maui Jim Maui Invitational (which it has operated since 1990), the Asheville Championship, the McDonald’s All American Games and the POWERADE Jam Fest. For the past 13 years, it has managed the KitchenAid sponsorship of the Senior PGA Championship, producing a wide range of fan activation and mobile marketing campaigns. Its past roster of event activations includes the NFL Draft, the Payne’s Valley Cup, the U.S. Amateur Championship, the US Open of Bass Fishing and the Kemper Open.
“For more than four decades our KemperSports teams have marketed and managed iconic sports properties, events and brands. The passion we have for sports drives everything we do,” said Steve Skinner, CEO of KemperSports. “The creation of KemperSports LIVE gives us the opportunity to bring more clients’ brands to life through sports, fan and team events, sponsorships and personal interactions that drive business growth.”
KemperSports LIVE is led by Managing Director Tom Valdiserri, who has overseen the sports events and activations business since 2009. It will operate alongside the other KemperSports business divisions: KemperGolf, KemperClubs, KemperDestinations, KemperSportsVenues and KemperLesnik, which will continue to provide award-winning public relations support to all KemperSports divisions in addition to its existing client base.
“Renaming our business KemperSports LIVE makes clear who we are and what we do, enabling us to reach a larger universe of brands seeking to engage with their audiences through exciting, experiential sports and marketing events,” said Valdiserri. “We have a great history of creating successful programs for iconic brands like Maui Jim, Whirlpool, The Jr. NBA, and McDonald’s. We look forward to helping more brands create meaningful connections with their key audiences.”
As part of its growth strategy, KemperSports LIVE will focus on creating new, large-scale sporting events and expanding its presence and impact in the golf industry. It will continue to build on its award-winning expertise in sports event activations, sponsorship sales and consulting, and event management.
About KemperSports LIVE
KemperSports LIVE, a division of KemperSports, is focused on operating and managing sports events, elevating brands through sponsorships and activation, delivering client value through sponsorship sales, and generating high impact sport and event PR. The team has managed and operated major national events and partnerships, including the Maui Jim Maui Invitational, the Asheville Championship, the McDonald’s All American Games, the POWERADE Jam Fest, activation for KitchenAid and its PGA of America partnership, and the Jr. NBA. For more information, visit www.kempersportslive.com.
KemperSports is a leading sports, entertainment and hospitality company that delivers operational excellence in property and experience management. Headquartered in Chicago with regional offices throughout the U.S., KemperSports manages more than 140 golf courses, private clubs, sports venues, and destination resorts nationwide. It has more golf properties named among the top 100 U.S. public and resort courses as rated by GOLF Magazine, Golf Digest and Golfweek than any other management company. In addition, it operates world class sports events and activations for Fortune 500 companies across the country. For more information about KemperSports, visit www.kempersports.com
Olivia Page, KemperLesnik
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