New Inclusive Programming to Grow and Diversify the Game of Golf
KemperSports Unveils New Inclusive Programming to Help Make Golf Your Thing
Experts in Golf Course, Hospitality Management Align with PGA TOUR, PGA of America and Industry Leaders to Grow and Diversify the Game of Golf
KemperSports has signed on as a founding supporter, and the first golf course management company, to bolster the golf industry’s recently launched Make Golf Your Thing initiative. KemperSports joins the PGA TOUR, the PGA of America and other industry leaders, including Titleist and Callaway, to support the movement. Make Golf Your Thing is designed to grow and diversify the sport by inviting people from all backgrounds and skill levels to engage with the game of golf in their own way – from traditional 9- and 18-hole rounds or simulated play, to enjoying a tournament in-person or on TV. KemperSports kicked off its support of the initiative with a series of special events throughout the month of June at its 100-plus properties across the country, which coincide with the company’s Player Development Month, an annual celebration to help newcomers and returning players learn the game and sharpen their skills.
“As a new player myself, I know how important a welcoming environment is to feel comfortable and confident on the course. And I’m not alone. Our KemperSports Golfer Insights Survey, representing thousands of players, confirmed that the ‘fun factor’ is important to new golfers, with more than 40 percent confirming that golf social events or activities would motivate them to play more rounds in 2021,” said Kristine Rose, senior vice president of marketing at KemperSports. “This goes to show that the golf industry is changing, and the ‘new golfer’ is taking a more social, casual approach to the game. As a golf course management company, it’s crucial for us to not only understand these changes, but to help our clients and properties play a role in this exciting next chapter for golf.”
The company launched the initiative under its All Welcome program, which is a year-round integrated and inclusive marketing campaign to support player development. This celebration invites guests (both players and spectators) to join in on social events in a casual, open environment. KemperSports properties across the country will focus on providing instructional opportunities as well as special events for all levels of players, including golf clinics, virtual/social instructional content, and complimentary 15-minute lessons. With a variety of events across more than 100 golf courses, member clubs and resorts, KemperSports will provide countless ways to Make Golf Your Thing.
“We want to invite everyone to try golf in their own way,” said Matt Corey, chief marketing officer of the PGA TOUR, a champion for the industry-wide marketing collaboration. “We’re excited by the support, enthusiasm and innovation KemperSports and its facilities all over the country are bringing to our collective efforts to grow and diversify the game. KemperSports continues to be committed to implementing actionable programming that supports the growth of golf, and we are grateful for their leadership.”
Make Golf Your Thing is a tangible outgrowth of a golf industry-wide focus on Diversity, Equity and Inclusion. With representative voices from all backgrounds, efforts are also underway in the areas of education and skill development, talent acquisition, procurement, human resources and youth and adult player development.
For updates on KemperSports’ Make Golf Your Thing year-round player development opportunities, follow along with KemperSports on Twitter, Instagram, Facebook and LinkedIn.
Taryn Parker, KemperLesnik
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