The Governors Club
KemperSports was hired in mid-2007 by the developer of The Governors Club, a global investment banking firm, to provide turnkey management of the Club and elevate its reputation as a premier private club in Tennessee. The Arnold Palmer-designed golf course and club is the centerpiece of a 425-luxury home development in Williamson County, Tenn. (15 miles south of Nashville).
Before tapping KemperSports, The Governors Club was underperforming financially. It required accounting and expense controls and was experiencing a declining membership with low engagement and a member experience that was lacking. KemperSports was engaged to help understand member needs and expectations, create a thriving member experience and put the club on a path for growth.
- Rebranded and repositioned the club in the marketplace by implementing an extensive social calendar featuring a variety of adult and family-focused events. This effort led to higher member satisfaction and engagement scores and an increase in annual membership growth. Today, the club maintains a waitlist for full golf memberships.
- Increased food & beverage revenues by 85% over the last four years
- Since 2012, KemperSports has invested more than $4 million in The Governors Club for facility improvements, course upgrades and equipment improvements such as:
- Renovated clubhouse dining facilities, including adding private dining rooms
- Renovated locker rooms and lounges
- Renovated green complexes and greenside bunkers
- An outdoor cabana and remodeled kitchen set to open in 2022 to add capacity to accommodate rapidly growing food & beverage business
- After an impressive turnaround that included increased revenue, a more engaged membership and active social schedule, KemperSports assumed control of the club with a long-term lease agreement in 2012. Today, The Governors Clubs remains one of the top private clubs in the Nashville market.
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