Case Study

Player Development & Youth Programming

With the belief that golf is not only our job, but our passion, KemperSports takes personal pride in its mission to help grow the game and share our love of the sport with new and former golfers. KemperSports’ Player Development Month is an initiative built to provide tools and best practices to a portfolio of more than 125 public, private and resort golf courses around the country. The program is geared to deliver innovative ways to reach an entire demographic of non-golfers.

“As avid golfers ourselves, we are passionate about the game of golf,” said KemperSports president Josh Lesnik. “Player Development Month gives us the opportunity to share our love of the game and hopefully introduce the game to a generation of non-golfers in a fun way.”



  • KemperSports is the fourth largest employer of PGA professionals in the world and largest in the state of Illinois
  • Joe Smith, the 2017 Emil Esposito Golf Professional of the Year, concepted, developed and created a junior league at Swenson Park Golf Course in Stockton, CA. In its first year, the program attracted more than juniors and brought in additional revenue for the fall season
  • Cantigny Golf in Wheaton, IL is a great example of success in 2017 with 9,800 youth rounds and 1,500 youth participants. Cantigny Golf was awarded the 2017 National Golf Course Owners Association Player Development Award. Patrick Lynch was named the 2017 Illinois PGA Player Development Award and Greg Baresel was awarded the 2017 Illinois PGA Junior Player Development Award.
  • Thousands of kids and adults alike were introduced to the game of golf with KemperSports’ fourth annual Player Development Month in 2017

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