Case Study

Greeley Country Club

Greeley, Colorado


Private Club

KemperSports began managing Greeley Country Club in January 2014. Located in northern Colorado, Greeley Country Club features an 18-hole championship golf course. The original 9 hole course was designed in 1920 by Tom Bendelow (who also designed Medinah and East Lake). In 1962 the course was renovated with an additional 9 holes by the highly-respected Press Maxwell. The club also offers a 30,000 square-foot clubhouse featuring five dining outlets along with a seasonal outdoor venue, tennis courts, racquetball facilities, aquatics and locker room facilities. When KemperSports was retained, Greeley Country Club was underperforming financially, required accounting controls, had declining membership and required updates to the food and beverage operation.

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RESULTS


  • Developed a customized annual member survey identifying specific areas to enhance service levels and programs
  • Implemented programming events focused on family atmosphere including ambassador program for new members
  • Increased total membership sales in 2016 resulting in 300% increase in initiation fees
  • Improved both top line and bottom line performance that resulted in a $345k improvement to EBITDA in fiscal year ending 9/30/2017
  • Developed a strategic plan in 2017 that has led to a golf course master plan and a facilities master plan that are currently in process to be voted on in February 2019

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