Case Study
Desert Willow Golf Resort
Palm Desert, California
KemperDestinations
Since its opening in 1997, KemperSports has been instrumental in the operations at Desert Willow Golf Resort. The Coachella Valley is the home to over 120 golf courses, all which lie within 15 miles of Desert Willow Golf Resort. KemperSports and the onsite team have employed company-wide best practices such as TrueService training to help keep both of Desert Willow’s courses among the most sought after courses to play in the area. Firecliff and Mountain View have consistently ranked No. 1 and No. 2, respectively, in RevPar rankings among its’ competitive set.
RESULTS
- Desert Willow’s Firecliff and Mountain View Course ranked No. 1 and No. 2, respectively, in REVPAR (revenue per available round) for the past seven years amongst its’ competitive set
- Strongest loyalty program in the desert: Platinum Card program consistently “sold out” before the peak season commences
- NPS score of 89.4
- Desert Willow Golf Resort named KemperSports “Facility of the Year” in 2004 and 2018
- Best Municipal Courses: Firecliff #29 (Golfweek, 2014)
- Best Courses You Can Play in California: Firecliff #T20, (Golfweek, 2021)
- Top 200 Resort Golf Courses in the U.S.: Firecliff #134, (Golfweek, 2022)
- Golfers’ Choice: Top 50 U.S. Courses: Firecliff #24 (GolfPass, 2022)
- Golfers’ Choice: Best Courses in California: Firecliff #2 (GolfPass, 2022)
- Golfers’ Choice: Best Courses in California: Mountain View #22 (GolfPass, 2022)
- Golfers’ Choice: Top 25 Golf Course Layouts: Firecliff #13 (GolfPass, 2022)
- Golfers’ Choice: Top 25 Golf Courses for Off-Course Amenities: Firecliff #22 (GolfPass, 2022)
- Top Ranked Clubhouses: #35 (Club + Resort Business, 2021)
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