Case Study

Bay Point Golf Club

Panama City Beach, Florida


KemperSports was selected in 2015 to manage golf operations at Bay Point Golf Club, part of the Sheraton Bay Point Resort, which opened in fall of 2016 after a $30MM renovation. Bay Point Golf Club offers 36 holes of championship golf including the only Nicklaus Design in northwest Florida.



  • Bay Point Golf Club has won the Panama City News Herald’s “Best of Bay” for the golf course category in 2016, 2017, and 2018.
  • Bay Point was also nominated for Resort Merchandiser of the year for 2017 due to the transformation into a well-stocked retail shop.
  • By utilizing KemperSports’ strategic partnerships, Bay Point has secured $1M worth of new course and grounds equipment, a new fleet of EZ-GO carts, and has benefited from KemperSports’ expertise and consultation on the renovation of the clubhouse, restaurant and new outdoor patio space.
  • Increased overall revenue by $600k since 2015
  • Grew rounds by over 60% in the last three years
  • Increased tournament business by nearly 400%
  • Served as the host of US Open Local Qualifier in 2016
  • Grow social media followers in three years from 1,500 to 16,320.
  • Led the securing, management, and execution of a half million dollar Nicklaus Course Greens and Green-Side Bunker renovation. In summer of 2018, the Nicklaus Course was converted from TifDwarf to TifEagle Ultra-Dwarf Bermuda-Grass Greens and well as 23 new green-side bunkers.

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