General Manager

The Land at Saraland

Position Location

The Land is a premier sports, recreation, and events complex located in Saraland, Alabama. This state-of-the-art complex will offer a wide range of community amenities, including indoor sports and recreation facilities, versatile event spaces, and an expansive outdoor area with multi-use fields and courts for various sports. The Land will feature five multipurpose fields for football, field hockey, lacrosse, and soccer, alongside eight baseball and softball diamonds, including a 400-foot regulation-size field. Six tennis courts, pickleball courts, a beach volleyball court, full-service concessions, hiking path and trails, and an event lawn offer endless outdoor recreation activities. The Land’s indoor recreation center will include four basketball courts, eight volleyball courts, an indoor track, fitness center, family entertainment center, and adaptable event spaces complete with food and beverage amenities. The projected completion date for the outdoor complex is fall 2024, with the indoor recreation center anticipated to open in spring 2025.


Position Summary

The General Manager will oversee the day-to-day operations and strategic development of an athletic sports complex featuring both indoor and outdoor facilities. This role requires a dynamic leader with a passion for sports, exceptional organizational skills, and the ability to create a positive and thriving environment for athletes and visitors.


Essential Duties and Responsibilities

  1. Operational Leadership:
    1. Manage all aspects of facility operations, ensuring smooth and efficient daily functioning.
    2. Develop and implement operational policies and procedures to optimize facility utilization.
  1. Team Management:
    1. Recruit, train, and supervise a diverse team, including facility staff, coaches, and support personnel.
    2. Foster a collaborative and positive work environment to enhance employee performance.
  1. Financial Management:
    1. Develop and manage budgets, controlling costs and maximizing revenue streams.
    2. Identify opportunities for sponsorship, partnerships, and revenue-generating events.
    3. Monitor financial performance and prepare budget reports.
  1. Facility Maintenance:
    1. Oversee the maintenance and cleanliness of both indoor and outdoor facilities.
    2. Coordinate repairs and improvements to enhance the overall appearance and functionality.
    3. Collaborate with team to ensure the sports complex is well-maintained and continuously improved.
  1. Programming and Events:
    1. Plan and execute a diverse range of sports programs, leagues, and events.
    2. Collaborate with coaches and organizers to ensure successful competitions and activities.
  1. Regulatory Compliance:
    1. Stay informed about relevant regulations and ensure compliance with safety and operational standards.
    2. Obtain and maintain necessary permits and licenses.
  1. Marketing and Promotion:
    1. Develop marketing strategies to attract athletes, teams, and spectators.
    2. Utilize digital platforms and traditional media to promote facility offerings.
  1. Community Engagement:
    1. Establish strong ties with the local community, schools, and sports organizations.
    2. Implement outreach programs and initiatives to encourage community involvement.
  1. Continuous Improvement:
    1. Identify opportunities for facility enhancements and implement improvements.
    2. Stay abreast of industry trends to keep the facility competitive and innovative.
  1. Data Analysis and Reporting:
    1. Collect and analyze data related to sales, customer feedback, and market trends.
    2. Prepare regular reports to evaluate the effectiveness of business development strategies.
  2. Client / Community Relations
    1. Maintain client relations and support the efforts of recreation on behalf of our client
    2. Execute monthly client communication and provide facility updates as needed
    3. Assist with city initiatives as they relate to the sports complex



  • Bachelor’s Degree in the following areas: Business, Sports Management, or a related field. MBA is a plus.
  • Proven experience in sports facility management or a similar leadership role of both indoor and outdoor sports facilities.
  • Proven experience operating a facility with overall revenue of $1M.
  • Strong organizational, communication, and leadership skills.
  • Knowledge of various sports and their specific facility requirements.
  • Ability to work flexible hours, including evenings and weekends.
  • Excellent analytical and problem-solving abilities.
  • Proficiency in using business and data analysis tools.
  • A passion for sports and a customer-centric mindset.
  • Perform all job tasks within the rules and guidelines of all safety programs.
  • Work as a Team Player with co-workers and in conjunction with other departments.
  • Demonstrates continuous effort to improve operations, decrease turnaround time, streamline work processes, and work cooperatively and jointly to provide quality customer service.



Full-time, Non-Seasonal, Salaried, Exempt


KemperSports Management is an Equal Opportunity Employer

Word Document or PDF preferred.
Word Document or PDF preferred.