Communications & Marketing Manager

Property Description:

Located just 30 minutes east of downtown Dallas, Buffalo Creek Golf Club features an array of rolling hills and majestic trees off the eastern shore of Lake Ray Hubbard. Measuring 7,018 yards from the back tees, this par-71 course was designed by Jay Morrish and former PGA TOUR player Tom Weiskopf and opened in the summer of 1992.  This exciting course features Champion Dwarf Bermuda greens and a large variety of practice facilities to help players refine their skills and short game. Buffalo Creek also boasts event amenities, including a pavilion to complement the friendly customer service from its staff.

 

Position Summary:

This position is responsible for the development and implementation of marketing and communication strategies, plans, and programs primarily designed to increase awareness and promote a premium golf image of the facility. Responsibilities include the implementation of various strategies including direct marketing communications, advertising, special event promotions, public relations, media relations, and community relations, etc.  Responsibilities also include developing, producing, and managing all social, email, and in-house marketing efforts as well as benchmarking the results of these programs and reporting them to company leadership and ownership.

 

Essential Duties and Responsibilities:

• Develop and implement a social media content calendar with strategies to tell the story of Buffalo Creek over the past 12-18 months and our journey to fulfill ownerships original vision
• Email content creation and execution to increase rounds played, merchandise sales and F&B sales and to promote a positive overall property image
• Monitor and manage the facility’s online reputation and reviews through timely response to customer reviews, comments, questions, etc. on social channels and review sites
• Group event lead generation strategies to drive sales in tournaments, outings, and special events
• Growth and management of club’s email database and social media followers/subscribers
• Assist in the creation of press releases and all other club’s communication efforts
• Create promotional materials and flyers for internal events and to promote the facility
• Create and manage a video and photography library
• Review and improve the club’s website to ensure the content is relevant and informative
• Manage the relationship and communication with residents and the HOA to coordinate synergies and community events
• Build relationships and partnerships with the local community and fraternal organizations
• Maintain knowledge of current and projected industry developments and happenings in the community
• Perform other duties as appropriate

 

Qualifications:

• BA or BS degree in Marketing and/or Communications preferred.
• Strong technical skills with email, website, social media and communications software and technology
• Strong experience and skills with MS Office 365 Suite
• 3 years applicable marketing and/or communication experience, preferably in the golf industry.
• Demonstrated excellent written, verbal, and interpersonal communication skills.
• Ability to analyze and solve problems; efficiently handle multiple duties under pressure with minimal supervision
• Work flexible hours as required including nights/weekends.
• Positive attitude, professional manner and appearance in all situations.

 

Classification:

Full-Time, Non-exempt, Year-round

 

KemperSports Management is an Equal Opportunity Employer